Fem, helping immigrant women

Migrant-Australian women feel sceptic about breast cancer screening and have lower participation rate, need to have routine screening to prevent worse diagnosis, but there are cultural barriers that are ignored when raising awareness.

Client

Personal Project

Type

User research

Year

2022

Process

The goal of this particular project was to identify the pain points from their experience and the why, when, what, where and how's. Through research, different workshop and interviews with the users I was able to identify key insights of what immigrant women really need and will more effectively use.

Research Plan

Survey - Google form

One on One Phone Interviews

Competitor Analysis

Problem Statement

Migrant-Australian women who feel left out about healthcare in Australia, need to have more access to information and community, but there is not enough awareness or inclusion.

As an immigrant woman, I want to be able to access good healthcare and not feel left out.

Prototype

A website to help immigrant women navigate the healthcare system in Australia.

Other work

Want to create something awesome? Drop me an email.

→ magdalenanovoal@gmail.com